. . . . is proportional to the clients a company has. However in the world of open source and new internet - as defined by Seth Godin, this value can be equated to the time spent in making a strategy work effectively.
Why do some brands spend millions on marketing, endorsements and being on every billboard, while their contemporaies lag behind? I'm discovering that there's whole host of resources out there that make small companies more noticeable.
Consider spending sometime doing reasearch on how you can change your company's general public perception.