3 things I thought our company cannot survive without:
- Glossy business cards.
- Fancy marketing that looks professional but does little.
- A business plan to convince your banker.
The unwritten code was: Look and sound unrealistically larger than you currently are, as an emerging company.
After the whole myth. I found that small companies do not use what they have available to them for growth.
What I suggest:
- Be in the conversation or the conversation where possible.
- Turn strangers into friends as said by Seth Godin in Flipping Funnel
- Read the Business Brickyard by Howard Mann, which you can download here. Or get the hardback collector's version here.
- Define, in a minute or two, what problem you're solving.