We very often try to do things that seem to be outside ourselves in developing a business, product or any other personal area.
In realizing and knowing that you are the needed change then your work becomes a personal activity. Everyone has their own story, which increases the fluidity of what you do and by this attract the relevant people to your cause.
Instead of going toward either the extreme of fitting-in or differentiating yourself completely from everyone else, which in turn makes you a recluse. Find your the magic in your yourself. . . . That is what differentiates you.