Friday, January 25, 2008

Your company . . . a concept

I'm finding latelty that most businesses are created around a concept and when this is understood it then becomes easier for prospects to buy into YOU. .

People are interested in other people thereby buying a concept that is closely linked to them as opposed to a similar quality product marketed to the same target. I figure that if the concept is current and continually refined then people will come back for more.
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