After our NetwebTV interview with EveD, we spoke about a few things relating to small business. Once again the term "small business" refers to fluidity and resourcefulness, not just size.
In trying to attract clients and new opportunities we tend to oversell ourselves. There's nothing I find more repulsive than a company desperate for a sale, to make me run as far as possible.
Your ethic should sell you. If you are worth talking about, someone always will.
Leave the selling part to others.