Turning strangers into customers

With the first quater of the year having ended, most of us review our work and find the need to improve on things.

I normally go back to things I've read and relive the excitement as a means of fueling my enthusiasm. One of the reads I'm delving into is Seth Godin's Flipping The Funnel, which clearly states how you can turn people from strangers to customers who bring you more customers.

It's worth reading and re-reading if you're looking for ways to get beyond convention. If not then this post's not for you.