Most attempts at web campaigns leave you thinking "It just wasn't meant for me". The guys at Ideate have managed to keep my attention on their blog for over 2 years now. And attention isn't one of my strengths.
Creating and running profitable web campaigns - like walking on water - can be learnt. Their colleagues, at Heavy Chef, have designed a practical course that's well worth having a look at.
Haven't found one about walking on water though.