I had a chat with Eve Dmochowska, for NetwebTV, more popularly known as EveD. She is a Web Strategist, author, blogger and the founder of Idea Bank. She also just recently started MyZone, which consolidates your online presence to one website.
Here are some of her views on the importance of not only web presence, but the significance of web strategy, for both companies and individuals.
There's also an audio version on NetwebTV.