Wednesday, December 17, 2008

Becoming obsolete

On Sunday afternoon, after the rush of the week we decided to go attend a show hosted by a friend. I have been to quite a few of these and thought they were great in the beginning. They reminded me of a time when I was 16.

Many products, companies and strategies appeal to the 16 year old in us. We have evolved since the first video game and as a result find a lot of that material archaic. I find that as people we grow but keep our approach similar to where we had started.

Is your audience developing as individuals, or are you targeting a group in a particular space and as they develop they no longer qualify as clients?

There are exceptions, where focus is based on a certain individual and as long they are there then you are in business. This is where most companies miss the mark, for me that is. They stop listening somehow and continually do what worked before.

We only stayed because a friend was hosting. Is that how most people run their businesses?


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