When I started my company and needed to make an income quickly or something horrible would happen. We tended to divert from our focus and do anything that came our way, which was a mistake most new companies make.
We later found ourselves busy instead of working effectively. If you find yourself in this same place then ask yourself: Is this worth the time and money it promises?
There seems to be a lot of promises coming your way when you're focusing. Now we know that effectiveness means avoiding what you don't do and defining yourself through it.