Saturday, September 13, 2008

Personal Branding: Be the experience

We very often overlook that we are the brand buy into, and proceed to market a company. Brick, mortar and a name don't appeal a lot of the people I've met.

Chris Brogan in his book: Personal Branding for the Business Professional which you can download here, outlines a few strategies of positioning yourself as an experience. If you have valuable content, like he does, then you already have one foot in the door and become a point of reference.

He also has some useful online tools to track feedback which a bootstrapper might find useful.

Suddenly offering an experience has been made easy packaged into 2 hours of interactive reading.

Bricks and mortar will still have a market though.
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