Most small companies lose sight of designing products and focus on sourcing funds.
I meet quite a number of so called "entrepreneurs" or at least they call themselves that, who are waiting for finance to start their business. Shouldn't a business start first, slowly fund its projects and then source funds to expand?
Questions to ask to rid yourself of the illusion:
1. Do I have a product?
2. Have we stoppped creating and are now waiting for finance?
3. Is there something a client can get from us?
Design a product or service people can buy and slowly fund yoiurself.
Afterall I don't work at a funding institution. . . .