I have found that most new businesses, mine included, focus on impementing fancy and detailed "clutter" to their companies. The fact that precedes all else is that the basics work all the time.
By the basics here I mean being consistent in offering your service and keeping clients happy. If you are not in the business of forecasting then leave it to the experts.
The difficult thing with new businesses is having the confidence to know you've got a winning formula, but instead of applying this long enough we often shift focus.
Work on the premise that a client is someone who either has or is using your services. Not someone who promises you a bigger pie than what you currently have, if you give your services.