The value placed to marketing. .

. . . . is proportional to the clients a company has. However in the world of open source and new internet - as defined by Seth Godin, this value can be equated to the time spent in making a strategy work effectively.

Why do some brands spend millions on marketing, endorsements and being on every billboard, while their contemporaies lag behind? I'm discovering that there's whole host of resources out there that make small companies more noticeable.

Consider spending sometime doing reasearch on how you can change your company's general public perception.

Your company . . . a concept

I'm finding latelty that most businesses are created around a concept and when this is understood it then becomes easier for prospects to buy into YOU. .

People are interested in other people thereby buying a concept that is closely linked to them as opposed to a similar quality product marketed to the same target. I figure that if the concept is current and continually refined then people will come back for more.