theory behind websites.
Most companies and individuals are of the theory that websites do
something on their own. The world would be great place if they did.
The current notion, in our clientbase is:
* Design a website.
* Go live.
* Leave the content there.
* Go about your business.
The fact is websites are about the content, content, content and
updating that content regularly. Our current client has a lot of such
content to work with, but requires direction in packaging it. This
gives us more to work with as packaging makes for designing an online
persona.
No one is interested in websites, especially me and I work with them.
It's the content that keeps me going back. Your offline personality
has to link back to your online brand. Blogging is also becoming an
old tool but still very relevant as it keeps things fresh.
Imagine that you are creating another you that has to be responsive
and make new friends. A clone. . . You need this other you to grow in
the online environment and be referenced in other discussions.
My current facts about online personalities:
* Update your content regularly.
* Don't assume people know you.
* Websites are not interesting.
* Offer value online.
* Explore other online tools.
* Find places to direct readers to you. * Remain humble or learn humlity.
This is only based on my experiences and learnings up to so far. We
learn new stuff everyday though as people bring new challenges and
adventures to work with.
Surely keeping content fresh depends on the product or service ? If I make a buying decision after visiting a manufacturer's website for a product; lets assume it is a refrigerator; how fresh does information about refrigerators need to be. I mean, If I buy one now, I do not need to return for repeat business for at least 6 to 12 years?
ReplyDeleteYes it depends on the content. But even content about fridges can be kept fresh.
ReplyDeleteIf you already own a fridge then the retailer, as a specialist on fridges, can advise you on ways of maintaining your fridge and perhaps keep it for longer. That way you can go to the site regularly. This way you can also advise your friends to use the same website. And that guy will sell a lot of fridges.
Thanks for your comment. It gives a whole new perspective.
I agree in part, however you are using the term website as an absolute, as if only one set of rules apply - I dont think that this is the case.
ReplyDeleteThere are no one size fits all rules, and there are many websites that dop work.
Brichure sites are dull, unless they are brochures.
Nice post though, just be carefull about absolutes...!
I meant to post this on your latest article, but for some reason I couldn't find the "Add a Comment" link. I didn't look hard enough.
ReplyDeleteThanks so much for mentioning me in it. I don't know why, cause I didn't do anything :) I'm really sorry to have missed the last one, and guess I'll have to wait till the new year to do so again.
Thanks again and keep motivated :)